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Data Protection - Privacy Notice

Duty Free Store is dedicated to protecting your privacy. Duty Free Store does not collect and use any more of your personal data than is necessary. By using Duty Free Store´s services you accept our processing of your personal data to the point that is necessary for providing the service.

Duty Free Store processes your personal data in accordance with Icelandic data protection law

This Privacy notice explains how Duty Free Store collects and uses your personal data. It also describes your rights towards us and how to exercise them. You are also welcome to contact us on matters of privacy and data protection by sending an e-mail to

What information do we collect?

Information you give us

You may directly or indirectly provide us with information about yourself, such as when you make use of any of our services through our web site, contact us via our web portals. This information may be:

  • Personal contact information – name, address, e-mail address, telephone number etc.
  • Payment information – credit and debit card data

Information we collect about you

When you use our services (for example when you use our Express Service in the departure store) we may collect the following information:

  • Personal and contact information – name, e-mail address, phone number etc.
  • Information on goods and services – Information about the goods and services you purchase from us
  • Financial information – for example negative payment remarks
  • Historical information – Your purchase, payment and credit acceptance history
  • Information about interaction between you and Duty Free Store – Information on interaction via Duty Free Store´s web site
  • Device information – IP address, language settings, browser settings, time zone settings etc.
  • Geographical information – Your geographical location

What do we do with your information?

All the information Duty Free Store collects is used to provide and improve its services. We only collect information which is necessary to fulfil our contractual obligations or to reply to your queries.

With whom do we share the information?

Duty Free Store only shares information with third parties for processing purposes for the purposes mentioned here.

Where do we store your personal data?

Duty Free Store stores the information in a secure way in accordance with its procedure for each processing.

How long do we keep your personal data?

It varies how long we keep your information. Duty Free Store must preserve the materials produced in the course of its work for 30 years, in accordance with the Public Archives Act No. 77/2014, and then submit them to the National Archives. This applies to enquiries regarding the Freedom of Information Act as well as all queries received through our web portals. Other personal information is only stored as long as is necessary and after that the information is deleted in accordance with Duty Free Store´s internal procedures.

Your right to access, rectification and erasure

According to data protection law you have the right to know about and access the information we have on you. You also have the right to correct inaccurate or incomplete information about yourself, have the information forwarded to a third party or have them erased.

The cookies we use

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These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

Read Google's overview of privacy and safeguarding data

How to manage your cookies?

Allowing cookies is not strictly necessary for the Website to work, but doing so will provide you with a better browsing experience. These cookies are placed as the default, but you can delete or block these cookies. If you do some features may not work as intended. If you indicate your approval by clicking ‘I agree’ on the cookies banner, we will receive all cookies from the Website.

If you would like to change your cookie preferences in your browser, you may do so in the following ways: